Shift your conversation away from price and focus on goals and value. This is the most effective way to build trust, gain clarity about goals and increase the value of what you do. Ran’s goal is to work 15 hours a week and make $300,000 per year.
Price the client not the job—the key to value based pricing is to highlight the desired future state of the client, assign a value and then price to achieve these goals.
01:25 Chris shares how he charges based on value and not on time.
02:30 Surface the desired future state in the mind of the client. Where would they like to be in the near future.
04:20 What’s the value of achieving these goals?
07:30 Summary of Value Based Pricing
Ran Segall
Flux
RanSegall.com
https://www.youtube.com/flux-with-ran-segall
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