Topshop Splash! a campaign initiated to do something engaging, bold and different at the global flagship store launching swimwear in 2017 has just been recognised by Frame as Window Display of the Year. 

YourStudio created a multi-sensory & interactive window installation to launch Topshop’s Summer swimwear campaign which took customers on a real and virtual waterslide ride- through physical design and virtual reality – they combined both to create a truly unique, immersive and engaging window installation.

The physical installation starts with a swimming pool scene in the window of the store, with 65 metres of waterslide snaking around each floor, subtly leading customers towards the swimwear collection. Coconut & sunscreen scents wafted around the store with the sounds of people splashing, flowing water and squawking seagulls to emulate the feeling of being at a water park in summer. For the VR experience; customers sit within a ‘pool’ at the top of a slide before putting on VR goggles – the ride taking you down a waterslide weaving through shoppers and buses along Oxford Street, past iconic London buildings – all very fast – what a thrill! As the digital experience comes to an end, you land resting on a beach – perfectly feeling the holiday spirit. 

Data Sheet

Official name of the project: Topshop Splash!
Location: Oxford Circus, London UK 
Project End Date: June 2017
Area: Across two windows and throughout the store – total of 65 sq m waterslide installed. 
Client: Topshop, Arcadia Group  
Designers: YourStudio 
Project manager: Karen Chan of YourStudio 
Collaborators: Fire Cracker for install and Ru Barksfield for VR 

Photographer: Topshop in-house

About YourStudio

YourStudio are original experience creators working from their London and Melbourne studios globally with clients in UK, Europe, USA and Australia, they specialise in the strategic development of brands, and the creation of experiences that tap into the changing mindsets of today’s consumers.