In this livestream Matt shares how you can sell without being salesy. Over the last five years Matt has been working with some of the worlds most successful entrepreneurs and coaches to develop a unique framework that he now uses to help freelancers and agency owners find meaningful, fulfilling work and get paid what they deserve. Matt now coaches leading industry creatives to help them build businesses with purpose.
Check out Matt here:
Website: www.mattessam.co.uk
Instagram: https://www.instagram.com/matt_essam/
Facebook: https://www.facebook.com/mattessam/
Twitter: https://twitter.com/matt_essam
LinkedIn: https://www.linkedin.com/in/mattessam/
Influences
Daniel Priestley– Key Person of Influence
Tony Robbins – Awaken the giant within
Taki Moore – https://milliondollarcoach.com/
4:00 – Focus on selling the results, not the process
7:00 – Logical vs Emotion
11:00 – What they say they want versus what they really want*
14:00 – What will get you from being an order taker to a problem solver
17:00 – identify the gap – the two islands**
21:00 – The client’s perception of the gap will determine how much they are willing to invest
27:00 – How to create light bulb moments from your clients that help them find clarity
35:00 – Symptom vs the problem
37:00 – The 3 Types of problems
43:00 – Non-salesy selling process
1:00:00 – Problems addressed early are less expensive than problems addressed too late
1:16:00 – How do you get clients to talk about budgets
1:20:00 – Quiz time
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Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Jona Garcia
Social Team: Elle Money, Alex Burlui
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