Launching A Beer Brewery Brand – Building A Brand, Ep. 11

Can design have a positive impact on a business? How do you rebrand a Beer Brewery? How do you grow a homegrown beer brewery and take it to retail?

This is episode 11 of Building A Brand, the season finale.

With all of the deliverables in Josh Hamilton’s hands, there’s one last thing Matthew and Ben have to get to him for the project to be complete – The Brand Style Guide. This document will give guidelines for any future designers working with Hamilton Family Brewery on how to properly execute the work Blind has done. Since Josh conceptualizes a lot of his own merchandise, signage, and labeling, this document will be invaluable to him. With the Brand Style Guide, Josh will know he’s always executing Hamilton’s brand in the best way possible.

After the Brand Style Guide is delivered, Josh and his crew will implement Blind’s work to change over the Tasting Room the night before revealing the new branding to their Rancho Cucamonga family. In a party that feels more like a backyard barbecue than a fancy reveal, Josh and Crysten will showcase their new logo and branding to Hamilton’s community and launch the next phase in the Brewery’s life. As Hamilton Family Brewery moves into the future, will Blind’s rebrand help them accomplish their goals of simplifying the logo and moving into retail? What will the public think of the change?

🎬 Episode breakdown:
00:38 – Previously On
02:37 – What is a Brand Style Guide?
03:11 – Why is a Brand Style Guide important?
04:14 – Launching the new branding
04:48 – The challenge of switching over the Tasting Room
06:00 – Josh gives Matthew and Ben a tour of the new Hamilton
08:49 – Josh and Crysten reveal the new logo
12:12 – Josh talks about flipping the switch on the brand
13:48 – Josh reminisces on how the reveal was received
14:27 – Going into retail
17:48 – A message from Ben and Matthew about Building A Brand


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“Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. Hamilton Family Brewery was founded in 2014 by husband and wife team Josh and Crysten Hamilton. In this series, we’ll give you a behind the scenes look at this process, from start to finish. You’ll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch.

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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor– Stewart Schuster, Kevin Ramlal
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne


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