Designing Craft Cocktail Packaging with Michael Moodie – 2 of 2

Join Creative Director Michael Moodie on Adobe Live as he designs canned cocktail packaging for a tequila company using Adobe Illustrator and Dimension! Over the next two days, Michael will take you through his holistic design strategy including a design brief, overall goals, typographic approach, and branding best practices. Stick around as he shares how he plans on pitching his packaging to a client!

Guest Michael Moodie is a Lettering Artist and Creative Director based in Seattle, WA:

Host Elle Mitchell is the co-founder of Weekend Creative, a Photographer and Art Director team based in the San Francisco Bay Area:
Join us on Behance:

00:00 Start
03:00 Intro
12:00 When and when not to align things pixel perfect
26:40 Hotkey for duplicating artboards and multiple elements
41:00 Testing the design in dimension
58:50 Creating a rendered 3D mock up for clients in Dimension
01:09:10 Great resources for self-taught designers
01:14:00 Growing your social media presence
01:39:20 Export and preview the client presentation


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