Is it possible to charge more for a logo? How is it possible that some designers can charge tens of thousands of dollars more for essentially the same work? Episode 4 of the series w/ Melinda Livsey.
The struggle for small design companies is finding / getting those clients who know / understand the worth and value we bring to their companies and are willing to pay our worth and pricing. (Being unknown is probably the biggest issue /obstacle)
– better site ✅
– different mindset ✅
– confident interaction ✅
– precise / beautiful showcase of works ✅
– listening better / understanding client needs / business ✅
– taking all variables to create the right solution and needs for the client ✅
– creating a marketing / social media strategy for our company to get known
Annotations
01:55 Limiting Beliefs – How do you charge more for logos?
04:00 Challenging Assumptions – You can’t see strategy
08:00 What is reputation mean to you? (Case Studies, Body of Work, History, Notoriety, Testimonials)
11:20 How is your work presented?
14:25 Don’t try to be original, just try to be good – Paul Rand
18:16 Clients buy the least risky option – Familiarity = Safety
21:05 Traditional Media vs New Media
27:17 Role playing – Handling Objections
28:50 Breakdown: Double your rate.
32:00 What kind of car do you drive?
35:55 Make your website a filter for higher paying clients.
38:00 Recreating experiences by paying attention to details to paint a story
44:00 Sell through logic and emotion – aka Jordan Belfort
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Credits:
Executive Producer– Chris Do
Host– Chris Do
Director– Aaron Szekely
Cinematography– Aaron Szekely, Mark Contreras
Editor– Stewart Schuster
Show Open– Roy Kang
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations– Isaiah Nwukor
SEO— Jacob Campbell http://www.aetoricdesign.com
Typefaces: Futura, Din
Futur theme song— Adam Sanborne
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