We’re looking at 6 of the most important golden rules of logotype when designing your logo. The logotype is half of your logo, meaning if it fails then your logo design fails entirely. Follow these rules and you’ll likely end up with awesome logo designs, realise how to design a logo properly, and be one happy graphic designer.
I’ve made a separate video on the golden rules of logo design, but todays video talks strictly about the logotype. This is the typography or text that makes up the logo. However, it isn’t just a case of slapping your favourite font onto the logo design itself. Nono. You need to carefully think about it from the point of view of the target audience, and how they can be affected by your logotype choice.
Logo designing goes way beyond what many people think. In this tutorial I hope that you can become the best graphic designer that you are able to be.
If you found todays video on the golden rules of logotype design enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
Satori Graphics®
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©️ Copyright
The work is protected by copyright, produced by Satori Graphics®
This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the YouTube audio library and or sourced with permission from the author
0:00 Are You Serious About Your Craft?
0:10 Rule 1: Don’t Do This
0:21 How Bad Can It Get?
1:26 The Remedy
1:47 Rule 2: Marketing Is Crucial
2:19 Real Case Example (Honda)
3:41 Simple & Powerful Teaching
4:16 Rule 3: Scaleable
4:44 The Remedy
5:01 Major Logo Mistake
5:14 Rule 4: Don’t Auto-Kern
5:40 The Eye Trick & More
6:10 Rule 5: Font Pairing
6:41 Taglines Talk
7:04 Rule 6: The Dreaded ‘T’ Word
