Defining the New Agency Model w/ Sue Parker, CEO Frank Creative



Jose & Chris talk with Sue Parker a 30-year veteran of modern branding, product innovation, marketing and communications for global brands, local companies, start-ups, and non-profits.

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Todays Guest:

Sue Parker
Founder of Frank Creative

Website: http://frankcreative.com
Twitter: https://twitter.com/frankadvice
LinkedIn: https://www.linkedin.com/in/frankadvice

Annotations

02:24 Frank Creative: An alternative model for collaboration.
03:14 The Big Dig: Get to the root of clients wishes, dreams and desires.
05:28 The Process: Defining the soul of a brand.
08:20 The package you create should sell itself.
10:09 Q: How do you see yourself as being different than traditional agencies?
12:15 Q: How to go from a small design practice towards a creative agency?
14:21 Q: What results would you use as a metric for success?
16:38 Q: What are your annual billings?
16:47 Q: Where is the design industry trending?
18:21 Dharma, the pursuit of riches, and quality of life.
19:28 Money is respect. The beginning of financial relationships determine the end..
20:18 Q: Gross revenue versus margins?
23:05 Q: Do you charge as much to your non-profits as your regular clients?
24:48 Q: Advice for creatives wanting to form a new agency or join one?
26:40 Q: How would you present yourself if we were clients?
27:35 Jose’s Final Thoughts: Learn how to wield strategic thinking.
28:07 Chris’s Final Thoughts: Focus on strategy, branding, marketing and your goals.
28:40 Q: What would you recommend for making new connections and landing projects?
30:18 Sue’s Final Thoughts: Have a strategic business unit. Align yourself with varied skillsets.

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