Jose & Chris talk with Sue Parker a 30-year veteran of modern branding, product innovation, marketing and communications for global brands, local companies, start-ups, and non-profits.
Special thanks to our sponsors:
Shutterstock – http://www.shutterstock.com/
Media Temple – http://mediatemple.net/
This is Ground – http://thisisground.com/
Founder of Frank Creative
02:24 Frank Creative: An alternative model for collaboration.
03:14 The Big Dig: Get to the root of clients wishes, dreams and desires.
05:28 The Process: Defining the soul of a brand.
08:20 The package you create should sell itself.
10:09 Q: How do you see yourself as being different than traditional agencies?
12:15 Q: How to go from a small design practice towards a creative agency?
14:21 Q: What results would you use as a metric for success?
16:38 Q: What are your annual billings?
16:47 Q: Where is the design industry trending?
18:21 Dharma, the pursuit of riches, and quality of life.
19:28 Money is respect. The beginning of financial relationships determine the end..
20:18 Q: Gross revenue versus margins?
23:05 Q: Do you charge as much to your non-profits as your regular clients?
24:48 Q: Advice for creatives wanting to form a new agency or join one?
26:40 Q: How would you present yourself if we were clients?
27:35 Jose’s Final Thoughts: Learn how to wield strategic thinking.
28:07 Chris’s Final Thoughts: Focus on strategy, branding, marketing and your goals.
28:40 Q: What would you recommend for making new connections and landing projects?
30:18 Sue’s Final Thoughts: Have a strategic business unit. Align yourself with varied skillsets.
Listen to the Futur podcast on iTunes:
HOW TO SUPPORT THE FUTUR:
Purchase a Kit:https://www.thefutur.com/shop/
subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else.
Music on the show from Art-list.io
Use our Amazon Affiliate Link:
Buy useful design tools from Creative Market:
Get your business cards printed at Moo:
Need brand strategy help?
Visit Blind LA’s WEBSITE: http://blind.com
Jose Caballer: http://bit.ly/josecaballerTwitter
Chris Do: http://bit.ly/theChrisDoTwitter
Purchase a CORE Kit: http://bit.ly/myskooltools
Images courtesy of @Shutterstock