What are you currently charging for logo design? How do you get your first client? We’re going to spend the next hour chatting with designers to try and answer any questions on how to move up the rung, negotiate pricing, and get paid to do creative work.
Todd McFarlane Complex Video:
1:24 Q: Should I leave a networking organization so that I can sustain my business?
4:48 Weighing risk versus rewards
9:15 Q: What tips do you have to negotiate more for a logo?
12:34 As long as people feel that you are delivering enough value, they will pay.
13:55 Get over the hurdle of asking
14:50 Q: What do recommend for helping prospects who do not know their budget?
16:40 Q: How do I sell myself as a strong graphic designer fresh out of school?
17:54 Q: What tips and tricks do you have for working with remote developers?
22:30 Million Dollar Proposal Series: https://www.youtube.com/watch?v=3LSk_YXpldc
23:00 Q: How do you show a client the value of strategy before you do identity design?
27:11 Q: How do I critique my own work?
29:30 Be a Good Gatekeeper: Be careful what you allow into your mind
33:33 Q: Besides starting a blog and running a website, how do you promote yourself as a design studio?
33:58 Outbound Vs Inbound Marketing (Email Blasts & Cold Calling versus Creating Value)
37:17 Q: How do I charge more for logos?
40:55 Get Social Proof: How you differentiate yourself from competitors
45:02 Show evidence of your design affecting business (Qualitative/Quantitative Data, Testimonials, Before & Afters, & Awards)
49:25 Client Price Negotiation Roleplay
58:22 How do I prep long term clients for my updated prices?
1:00:15 How do you transition from a solo freelancer to team up with more creatives?
1:03:33 Q: How can I create a package for my logo design?
1:05:49 Q: How do I encourage companies to buy letterheads, and marketing collateral services?
1:07:12 Q: What counts as experience for clients?
1:08:46 Designers should silence the negative self talk. Don’t give others power over you.
1:12:09 How do you get your first logo design client?
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