What are stylescapes, and why are they SO important? Also, why do they work so well on client projects? Find out and more in todays video.
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Stylescapes are a crucially important aspect of the graphic design process. Importantly, a stylescape is an opportunity to demonstrate to the client how a brand or design will look and feel. It’s a collection of brand assets, namely colours, typography, images, language tone, design elements etc.
In the actual design process, stylescapes often fall before final mockups and after the brand strategy. The crucial information is collected through discovery meetings wherein you the designer will learn all you can about your client’s business. By gaining this understanding of what your clients do, why they do it, and who they do it for, we are able to align brand messaging with key information such as attributes, taglines, and slogans. Crucially though, the target audience is vastly important to understand, and that does need to be incorporated into your design stylescape too.
The core process of stylescapes can and will certainly vary from project to project, however it relies heavily on collating, researching, and crafting the messaging strategy to drive a purposeful approach to designing the identity. You want to show your client your vision for the project.
If you found todays video on stylescapes enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
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