Would you believe that you can double, quadruple or even charge 30x more if you learned to tell a story? A brand without story is a brand undifferentiated. Undifferentiated brands have many competitors and compete on price. Want to change that? Tell your brand story.
This is one segment from the Business of Design lecture Chris gave at NAB Post Production World 2017, in Las Vegas.
Significant Objects Experiment 🔎
Show Your Work by Austin Kleon 📕
Buy this book if you want to learn practical tips on why/how you can start telling your story by showing your work! Highly recommend.
http://amzn.to/2r0d8Iz
Post Production World + FMC training
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Want to get your logo reviewed? Submit here:
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https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/
Essential reading/book list from Chris Do. 📕
https://www.thefutur.com/essential-reading-creative-professionals-booklist/
Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕
http://amzn.to/2pvpSVx
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Sound Cloud
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Music on the show from Art-list.io
http://goo.gl/22VpQi
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Need brand strategy help?
Visit Blind LA’s WEBSITE: http://blind.com
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Credits:
Executive Producer– Chris Do
Host– Chris Do
Director– Aaron Szekely
Cinematography– Aaron Szekely, Marc Contreras
Editor– Mark Contreras
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Social Media Manager – Cheryl Stevens
Annotations– Isaiah Nwukor
SEO— Jacob Campbell http://www.aetoricdesign.com
Typefaces: Futura, Din
Futur theme song— Adam Sanborne
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