Should you charge by hour or by project? (Value based pricing) 👌

SPONSORED BY SQUARESPACE! – Make your amazing website with 10% off here:

I’ve been in the design industry for nearly ten years, and something I’ve learnt is that if you’re going to increase your pricing and pay packets, you shouldn’t be charging hourly – at all.

Charging hourly for logo design or graphic design services at first would seem like the best option – it means that you’re getting paid for the amount of time you’re taking on a project right? Wrong. Pricing hourly can be good for some industries, even for *few* design projects.

The problem designers face when charging hourly is when they get better at what they do, which also means you get faster and more efficient in your workflow. When this happens, you’ll realise you’re getting paid less for doing *better* and *faster* work.

When structuring your pricing as a graphic designer (or creative professional) by project, you’ll be less likely to have this this issue arise.

When charging by project, you’ll be able to work as fast, or as slow as the deadline allows without fears of being paid less. Whatever your contract and expectations you’ve lined up with your client have been is what goes. What you’ll soon realise is that you can make more money, whilst doing the work faster.

0:00 Intro
1:06 – Start

In your design business you shouldn’t be paid less for doing better work faster and more efficiently.


Thanks for watching! Hope you enjoyed this video!

If there’s anything you would like me to cover in a Youtube Video, then let me know by commenting down below!

Edited by Jordan Summers from 1Five Events & Film:

If you like what I do, and you want to partner with me:


Hire me:

If you would like me to design you a logo, poster or anything for your Youtube Channel or business, then I’m your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information.

Hire me: client work graphic design how to find clients value based pricing getting freelance clients business of design



Send this to a friend