TagsWill Paterson

How I Build Brand Worlds (Same Logo, Different Brand)

Try FLORA today: https://refer.flora.ai/willpartersondesign. Learn how to build a brand world to capture the specific feeling behind a design beyond just the logo and typography. Designers...

23 September 2026

source UCIp9sEZiv36cDG7cEnrVU7Q

The Affinity update we’ve been waiting for 👀 – Blend Tool

Affinity just dropped their biggest update ever. 60 new features, and it's completely free. No paid upgrade, no subscription, nothing. 🔥 Download Affinity for free!...

15 Years as a Designer. Here’s What Nobody Told Me.

Sharing this video is really exciting for me and the team. We are now finally in our brand new studio and at the start of...

These Logos Are Too Good for Reddit 👀

Grab 30% off Framer Pro's Annual plan! 👇 https://framer.link/willpaterson Invert your logo correctly: https://www.instagram.com/reels/C8UdXC1JnFQ/ I love reacting to your logos, brand design and anything graphic design...

Everyone’s Wrong About Instagram’s New Logo

The new Instagram Wordmark is actually really clever! The cursive "r" isn't what you think. The Instagram wordmark has changed, specifically the letter r,...

These Design Portfolio’s are WILD 👀

I am reacting to submissions from my community to provide honest website design critique. Whether you are a junior creative or an experienced freelancer,...

The AI tools I ACTUALLY use as a Brand Designer in 2026

Granola is the AI notepad for professionals in back-to-back meetings: https://www.granola.ai?via=will-paterson I've never used AI to design a logo. Not one, not ever - every...

Every Tool in Affinity 3.0 Explained (In One Video)

Start building on Framer today and use code WILL1 for 30% off a Framer Pro Annual Plan! https://framer.link/willpaterson This guide breaks down essential features...