TagsWill Paterson

Everyone’s Wrong About Instagram’s New Logo

The new Instagram Wordmark is actually really clever! The cursive "r" isn't what you think. The Instagram wordmark has changed, specifically the letter r,...

These Design Portfolio’s are WILD 👀

I am reacting to submissions from my community to provide honest website design critique. Whether you are a junior creative or an experienced freelancer,...

The AI tools I ACTUALLY use as a Brand Designer in 2026

Granola is the AI notepad for professionals in back-to-back meetings: https://www.granola.ai?via=will-paterson I've never used AI to design a logo. Not one, not ever - every...

Every Tool in Affinity 3.0 Explained (In One Video)

Start building on Framer today and use code WILL1 for 30% off a Framer Pro Annual Plan! https://framer.link/willpaterson This guide breaks down essential features...

How a Brand Designer Actually Moodboards

Check out Envato today!  https://1.envato.market/JkjEL7 Most designers treat a moodboard like a Pinterest board: collect pretty images, feel inspired, move on. That's not how it...

Making posters with scanner textures changed everything #design #shorts

If there's anything you would like me to cover in a video, then let me know by commenting down below! 🔗 Links Will Paterson: https://linktr.ee/willpaterson Take...

Designing as Many Posters as Possible in 24 Hours | Challenge

Thank you to Printful for making this video happen! Check them out here: https://www.printful.com/a/WillPaterson This session focuses on the workflow of taking physical materials like...

Designing Enter Shikari’s New Logo – from Start to Finish

Start building on Framer today! Grab one month of Framer Pro free with the link below 👇 https://framer.link/willpaterson Watch my logo design process as I...

Build Your Own Design App Inside Affinity 🔥

Beginners Tutorial Here: https://youtu.be/lTeperbIZBc Affinity has a feature that basically lets you build your own version of the app, your own panels, your own tools,...