Selling Strategy, Can You Charge for Strategic Thinking in Your Design Practice?



How to start selling strategy now. Can graphic designers charge for strategic thinking? What should you charge for discovery strategy work?

With special guest Rocio Villalobos.

Annotations

1:08 Q: What is Strategy?
2:45 With strategic collaboration, you can quickly uncover the value that the client wants.
4:00 See things from the clients perspective – It’s your job to give them what they want.
6:03 How Rocio sells strategy – conveying the long-term ROI
7:44 Sometimes clients do not understand the value of strategy
10:49 How Jose sells strategy – visual presentation and detailed overview
13:57 How Chris sells strategy – Define the business goals that need to be solved
16:16 How to leverage your initial strategy services into credibility building case studies
18:06 The Scaffolding technique
19:44 Your strategy positioning ultimately depends on what the client values most
21:55 How Chris scaffolds a conversation towards tangible problems he can help solve
23:47 How Jose samples the brand statement exercise (after presenting)
27:18 The four main takeaways to position yourself into a more strategic role

_________________________________________________
Listen to the Futur podcast on iTunes:
https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2
Android Stitcher:
http://www.stitcher.com/podcast/aaron/the-futur
Google Play:
https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe

HOW TO SUPPORT THE FUTUR:
Purchase a Kit:https://www.thefutur.com/shop/
subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else.

Music on the show from Art-list.io
http://goo.gl/22VpQi

Use our Amazon Affiliate Link:
http://astore.amazon.com/chrisdo-20

Buy useful design tools from Creative Market:
https://creativemarket.com/?u=ChrisDo

Get your business cards printed at Moo:
http://www.moo.com/share/qn6x98

_________________________________________________

Need brand strategy help?
Visit Blind LA’s WEBSITE: http://blind.com

Jose Caballer: https://twitter.com/joseCaballer
Chris Do: https://twitter.com/theChrisDo
Aaron Szekely: https://twitter.com/AaronSzekely

Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon
Musical Director– Adam Sanborne

source