How to start selling strategy now. Can graphic designers charge for strategic thinking? What should you charge for discovery strategy work?
With special guest Rocio Villalobos.
Annotations
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1:08 Q: What is Strategy?
2:45 With strategic collaboration, you can quickly uncover the value that the client wants.
4:00 See things from the clients perspective – It’s your job to give them what they want.
6:03 How Rocio sells strategy – conveying the long-term ROI
7:44 Sometimes clients do not understand the value of strategy
10:49 How Jose sells strategy – visual presentation and detailed overview
13:57 How Chris sells strategy – Define the business goals that need to be solved
16:16 How to leverage your initial strategy services into credibility building case studies
18:06 The Scaffolding technique
19:44 Your strategy positioning ultimately depends on what the client values most
21:55 How Chris scaffolds a conversation towards tangible problems he can help solve
23:47 How Jose samples the brand statement exercise (after presenting)
27:18 The four main takeaways to position yourself into a more strategic role
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Need brand strategy help?
Visit Blind LA’s WEBSITE: http://blind.com
Jose Caballer: https://twitter.com/joseCaballer
Chris Do: https://twitter.com/theChrisDo
Aaron Szekely: https://twitter.com/AaronSzekely
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon
Musical Director– Adam Sanborne
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