Redesigning Levi’s 511 Jeans | FASHION AS DESIGN

A single pair of jeans requires nearly 1,000 gallons of water in the production process. See how the world’s largest denim company is re-imagining denim thanks to new system-based design principles that help create a more sustainable and durable denim jean in this master class by Paul Dillinger, VP, Global Head of Product Innovation, Levi Strauss & Co.

A pair of Levi’s 501s was the first garment on the #ItemsMoMA checklist, and is explored in more detail in our new course, FASHION AS DESIGN that explores a selection of garments from around the world—ranging from Kente cloth to jeans to 3D-printed dresses. Each week will begin with a conversation between the course instructors—Paola Antonelli, Michelle Fisher, and Stephanie Kramer—that introduces the themes, items, and questions that we will explore. Sign-up:

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The comments and opinions expressed in this video are those of the speaker alone, and do not represent the views of The Museum of Modern Art, its personnel, or any artist. 

#art #museumofmodernart #moma #museum #modernart #jeans #denim #levis #levistrauss #design #fashion #sustainability


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