In this video, Lucy Werner, a PR expert, shares some tips on how to improve your headshot and bio for a better personal brand. She advises to use a landscape format for headshots to increase the chances of being featured in articles or online. In bios, she recommends using the “ABC Rule” and keeping it under 150 words. She also suggests adding a quirky personal touch to show some personality, such as sharing favorite books or TV shows. Overall, her advice is practical and easy to implement for anyone looking to improve their personal brand.
Find out more about Lucy visit: https://www.thewern.com/
In this episode:
0:03 – Evaluating Your Headshot
0:10 – The Importance of Proper Framing
0:22 – Tips for Video & Photo Interviews
1:41 – Crafting Your Bio: The ABC Rule
3:28 – Adding a Quirky Element to Your Bio
3:50 – Showing a Bit of Ankle (Personality)
If you’d like to see Chris live, and take part in full talks like these, check out the upcoming events page on our website: https://thefutur.com/upcoming-events
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: @RodrigoTasca
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
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