Designing a Documentary’s Brand Identity with Naoma from Nuevo Studio – 2 of 2

Join designer Naoma Serna-Zahn and Kladi Vergine as she designs a brand identity on Adobe Live! Watch Naoma design the branding for a forthcoming documentary about women in design called “Redesigning HERstory.” From moodboard to collateral, see how Naoma brings the mission of this documentary to life through an original brand identity.

Guest Naoma Serna-Zahn is a multi-award winning Graphic Designer, originally from Mexico. She is a member of Nuevo Studio, a collection of diverse international women founded with the goal to increase diversity in design in their home state of Oklahoma:

Host Kladi Vergine is the visual strategist and founder of Studio Printmysoul, a Manchester-based design studio:
Join us on Behance:

00:00 Start
04:00 Recap of previous session and preview of work
06:55 Beginning work in Illustrator and then moving to Indesign
15:15 Choosing readable fonts for body copy
28:28 Using free fonts in the design community and checking licenses
34:33 Laying out the Kickstarter content in InDesign
43:25 Adding mockups to the layout
54:15 Adding colors to layout using brand colors from Library
1:02:00 Image hierarchy and importance to design
1:05:26 Bringing in elements from the IG carousel to the Kickstarter layout
1:13:15 Adding images to break up body copy in the Master pages
1:15:11 Applying Master page to pages
1:20:00 Adding a page to bring in more design elements from the IG carousel
1:31:14 Reviewing the AI Creative Daily Challenge
1:45:52 Recap and following your own rules for a brand


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