Join Brand Designer Kevin Craft on Adobe Live as he shares his packaging design process for a coffee shop in Dallas using Illustrator and Photoshop. On Day 1, watch as Kevin starts from a brief, designs a moodboard, creates logo vectors, and establishes brand colors. Day 2, join in as he designs a package for the bottles and creates mockups of different packaging. Stay tuned to learn how to mock up different uses of your logo in Photoshop!
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Guest Kevin Craft is a Brand Designer based in Dallas, TX: http://www.kevincraftdesign.com
Host Kieron Lewis is a freelance graphic designer based in London, UK: https://kieronlewis.com/
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Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
02:08 Intro to Kevin and his work – recap of day 1
06:09 Choosing bottle branding
12:14 Kevin works with elements from his sketches/logo
15:36 Kevin’s revision process w/ clients
19:49 Pro tip: command or ctrl+d to repeat for patterning
25:11 Kevin’s dream clients
27:21 Kevin’s Domestica workshops
30:04 Defining workflow w/clients
32:34 Reviewing the bottle designs – polling chat
43:02 Poll results and continuing with 2 designs
47:32 How Kevin generates ideas
56:15 Finding clients
59:10 Networking tips
1:02:10 Designing the back of the bottle
1:06:17 Working with printers and clients
1:09:25 Print sizes and keeping elements legible
1:13:29 Adding brand personality – adapting to new tech
1:19:15 Moving to Photoshop for mockups
1:24:13 Reviewing the mockups – bringing in the color palette
1:31:21 Artist Spotlight of Steve Wolf https://www.behance.net/WOLF_STEVE
1:43:21 Designing social media post mockups
1:49:21 Recap of day 2
1:51:21 Kevin shares his final thoughts
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Packaging Design for a Coffee Company in Illustrator with Kevin Craft – 2 of 2 | Adobe Creative Cloud
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