Shift your conversation away from price and focus on goals and value. This is the most effective way to build trust, gain clarity about goals and increase the value of what you do. Ran’s goal is to work 15 hours a week and make $300,000 per year.
Price the client not the job—the key to value based pricing is to highlight the desired future state of the client, assign a value and then price to achieve these goals.
01:25 Chris shares how he charges based on value and not on time.
02:30 Surface the desired future state in the mind of the client. Where would they like to be in the near future.
04:20 What’s the value of achieving these goals?
07:30 Summary of Value Based Pricing
We love getting your letters. Send it here:
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
Love the content? Become a sustaining member for $5/mo today.
Kits & Proposals:
Visit our website:
Mandarin (Chinese) Subtitles on UiiUii
OUR AFFILIATE LINKS
Creative Market: https://goo.gl/g4jlTE
Futur Podcast on iTunes: 🎙
Host– Chris Do, Ran Segall
Cinematography– Aaron Szekely, Ran Segall
Editor– Ran Segall, Otto Do
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne