How To PROPERLY Research A Logo Design Project!

What is the main reason why most logo designs fail? In todays Satori Graphics video we find out.
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Research is king when it comes to designing a logo. It’s so important to the effectiveness of the final design, and it ensures that the client gets what they pay for. A logo needs to be a targeted piece of work that resonates with the audience, and to do that you must conduct professional research.

There are various different ways to research your clients project, such as using the internet or books, but when it comes to compiling that research, we can do things in various ways too. Some designers like to use digital mood boards and other designers elect to use physical elements in real life. How you research and compile that research for a logo design project comes down to your personal preference. But the main thing to take away from this video is that researching a logo design project is absolutely vital.

If you found todays video on why logo design projects fail enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace


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The work is protected by copyright. This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the YouTube audio library and or sourced with permission from the author

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