The 3 steps to double your client capacity without working more hours. Greg Hickman is the Founder and CEO of AltAgency.com – a coaching and training company that teaches agency owners how to grow and scale their business by getting paid for their knowledge and using technology to simplify their operations.
What Is Productize?
“Productize” refers to the process of developing or altering a process, idea, skill, or service to make it marketable for sale to the public. Productization involves taking a skill or service that has been used internally and developing into a standard, fully-tested, packaged, and marketed product. For example, a consultant might productize their expertise by creating a product or service based on that knowledge. However, productization is not the same as the production of a good or service.
Notes from the show:
https://www.dropbox.com/s/ov0qubp16z5chmy/Futur-AltAgency-notes.pdf?dl=0
Website: http://altagency.com
YouTube Channel: http://altagency.com/youtube
Instagram: https://www.instagram.com/gregoryjhickman/
Free Training: How To Productize and Systemize Your Agency: http://altagency.com/workshop
7:00 – How we are currently doing things with clients
13:00 – Serve more people while working the same amount
15:00 – The capacity progression
18:00 – The fastest way to get to 7 figures is to focus on the 5 ones
20:00 – Productization
25:00 – You’re not an agency
28:00 – Automate the tasks like chipotle*
31:00 – Identify scale factor
33:00 – Focus on the priority of the business versus the last thing
40:00 – Tow to train your client
45:00 – Turning a 3 week delivery into a 3 day delivery
57:00 – The hybrid agency plan. Training (pt 2 train your client)
1:08:00 – How designers can automate their process
1:14:00 – How do you systemize things for the motion design industry? Automate sales process, onboarding campaign, *reusable assets
1:23:00 – How did your creative team handle the change
1:35:00 – Recap
Books mentioned:
Million Dollar Consulting
https://amzn.to/3aYJnOs
Built To Sell
https://amzn.to/2yM4QvO
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