How To Present Logo Designs and Identity Projects to Clients



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Do you just email your logo designs to your client? Do you have problems with clients asking for excessive revisions in branding projects? Do your clients tend to change their minds after you show your logo designs?

In this video, Ben talks about the way he presents logo designs and identity projects to clients for the sole purpose of getting great work approved. Ben breaks the branding presentation down slide by slide and covers a few prerequisites you need to have in order to present logo designs like he does for Blind.

Like what Ben has to say? Check out The Perfect Proposal – a guide to crafting proposals that win. See the actual template that we have used to generate over $4 million in design work this year alone. Check it out here: https://www.thefutur.com/product/perfect-proposal/

Ben would LOVE to hear from you – hit him up on Instagram: https://www.instagram.com/mrbenburns/

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Video Timestamps

0:13 What is this?
2:15 Prerequisite No. 1 – Solid Discovery
2:40 Prerequisite No. 2 – Collaborative Steps
4:00 Prerequisite No. 3 – Incredible Work
4:10 Prerequisite No. 4 – The Right Tools
4:54 Building the Presentation
4:59 Step One – Start at the Beginning
6:16 Step Two – Recap the Steps with the Client
7:54 Step Three – Display your Work *
9:54 *Slide 1 – Isolated Logo on White
10:16 *Slide 2 – Split Screen, One Color Logo
10:40 *Slide 3 – Standard Mockups
11:24 *Slide 4 – Small Format Mockups
12:13 *Slide 5 – Large Format Mockups
13:08 *Slide 6 – Isolated Logo on White
13:28 Repeat for all other versions
13:43 Step Four – Compare all Options
14:09 thefutur Logo Mockup Process
16:07 Emily’s Speed Mockup Design
18:40 Step Five – Ask Targeted Questions
21:10 Step Six – Don’t expect Feedback
21:45 Step Seven – Set Timelines and Expectations

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Credits:
Executive Producer– Ben Burns
Host– Ben Burns
Director– Stewart Schuster
Cinematography– Aaron Szekely
Editor– Stewart Schuster
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations– Isaiah Nwukor
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne
Stock photos–Storyblocks

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