How To Present Logo Designs and Identity Projects to Clients


Do you just email your logo designs to your client? Do you have problems with clients asking for excessive revisions in branding projects? Do your clients tend to change their minds after you show your logo designs?

In this video, Ben talks about the way he presents logo designs and identity projects to clients for the sole purpose of getting great work approved. Ben breaks the branding presentation down slide by slide and covers a few prerequisites you need to have in order to present logo designs like he does for Blind.

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Video Timestamps

0:13 What is this?
2:15 Prerequisite No. 1 – Solid Discovery
2:40 Prerequisite No. 2 – Collaborative Steps
4:00 Prerequisite No. 3 – Incredible Work
4:10 Prerequisite No. 4 – The Right Tools
4:54 Building the Presentation
4:59 Step One – Start at the Beginning
6:16 Step Two – Recap the Steps with the Client
7:54 Step Three – Display your Work *
9:54 *Slide 1 – Isolated Logo on White
10:16 *Slide 2 – Split Screen, One Color Logo
10:40 *Slide 3 – Standard Mockups
11:24 *Slide 4 – Small Format Mockups
12:13 *Slide 5 – Large Format Mockups
13:08 *Slide 6 – Isolated Logo on White
13:28 Repeat for all other versions
13:43 Step Four – Compare all Options
14:09 thefutur Logo Mockup Process
16:07 Emily’s Speed Mockup Design
18:40 Step Five – Ask Targeted Questions
21:10 Step Six – Don’t expect Feedback
21:45 Step Seven – Set Timelines and Expectations

This video is sponsored by StoryBlocks.

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Executive Producer– Ben Burns
Host– Ben Burns
Director– Stewart Schuster
Cinematography– Aaron Szekely
Editor– Stewart Schuster
Futur Theme Music – Adam Sanborne
Annotations– Isaiah Nwukor
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne
Stock photos–Storyblocks


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