The video discusses how to effectively pitch and get press for your business. The Lucy Werner advises doing your homework and finding common interests when first reaching out to someone, rather than immediately pitching them. They also suggest keeping pitches short and to the point, with just a few bullet points. The speaker recommends considering hiring a freelancer or boutique agency to help with pitching and generating press, but cautions against getting too siloed in one industry. They suggest straddling both B2B and consumer media for more creative opportunities.
Find out more about Lucy visit: https://www.thewern.com/
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