How To Discount And Make Money (Whiteboard Edit)



How to discount and trigger sales. How to respond when a client asks you to discount. What should you say when you’re asked to discount your services? Are there exceptions to when it’s okay to discount? How principles like: anchoring, scarcity and urgency impact your decision to buy. The psychology of buying and price.

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00:00 – Start
00:25 – Why You Should Never Discount
01:00 – Exceptions to Discounts
02:00 – *Tip* Buying in Bulk
03:45 – *Tip* Telling A Good story
04:05 – *Tip* Early Payment
05:00 – How Nike Charges For Shoes
05:15 – Anchoring
06:30 *Tip* How To Use The Anchor Bias07:00 – Scarcity in Time
07:40 – Scarcity in Quantity
08:00 – Decision Making
08:40 – The Reverse Sale
11:00 – *Tip* How To Use The Reverse Sale For Yourself

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Content Director: Matthew Encina
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Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
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