How to Create Engaging and Relevant Content for Instagram

How do you come up with crazy shareable ideas? How do you make engaging content? How do you market yourself as a creative professional? How can you make content that is promoted by the algorithm? In this video, Stefan Kunz shares his process for making content that moves.

Watch his full live stream interview on our Academy channel here:

Stefan Kunz is a letterer, designer, and illustrator bringing his imagination to life on paper (and beyond). Stefan has always been very passionate about graphic design and typography, but the inflection point came once he began combining two of his favorite passions – drawing type and photography. Stefan developed his signature style, TYPO x PHOTO, through the prolific output of his wordscapes (hand lettering art integrated into unique landscapes) and as a result has captured the attention of international clients whilst building a dedicated social audience (370k+ on Instagram and 243k views on Youtube).

In addition to collaborating with clients such as Asics, Adobe, Apple, Coca-Cola, Unsplash, Nokia, Hallmark, Hillsong, Skillshare, Microsoft.

Stefan is also the author of his own published book, The Art of Lettering: Modern Calligraphy in Four Easy Steps.

Find him on Instagram here:

Check him out on youtube!

👉See our Academy Channel:

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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne


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