Join designer Lina Cordero and Edinah from WILDLOGIC for the latest edition of Here2Help! This series brings together small businesses and creative professionals to provide real-time, pro-bono branding services to small businesses impacted by COVID-19. This week, Lina and Edinah will redesign the brand identity for Bryn Cohn + Artists, a bicoastal dance company that constructs worlds of risk and reality by investigating physical and imaginative boundaries. Watch and learn as Edinah and Lina celebrate Bryn’s approachable and diverse business with unique color palettes, typography and logo designs. Stay tuned as Edinah and Lina design an illustration-meets-collage hero image for Bryn’s website alongside a reusable social media template!
Guest Edinah is the founder of WILDLOGIC, a multi-disciplinary design space wandering the intersection of culture and business, for freethinking, female-led brands: https://wildlogic.space/
Host Lina Cordero is the Founder of Onlychild Design – a full service design and branding studio based in Los Angeles, CA: https://www.behance.net/onlychildesign
Featured Client: http://www.bryncohnandartists.com/
—–
Join us on Behance: https://www.behance.net/live
Chapters
00:00 Start
5:32 Edinah explains WILDLOGIC and her start.
8:55 Reviewing Bryn Cohn’s brand and preparing for the rebrand
12:12 Edinah’s moodboarding process
16:44 Lina explains the scope of work for the rebranding
17:41 Edinah sets up her workspace
26:53 Exploring color choices for the rebrand
37:30 Matching pantone colors directly in Illustrator
46:40 Working on the rebrand typography
53:25 Starting work on logo design
59:35 Exploring fonts for the logo design
1:19:51 Continuing the logo exploration
1:22:37 Interview tips for design jobs
1:32:18 Review of the AI daily creative challenge
1:43:21 Getting back to work on logos
1:51:49 How Lina and Edinah chose their business names
1: 54:12 Recap and sign-off
source
