Graphic Design Trends 2026 | Why This Year Feels Different ๐Ÿ‘€



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Every year I make a video about graphic design trends โ€” but 2026 is different.

Iโ€™m not seeing a new dominant visual style emerge. Instead, Iโ€™m seeing something far more important happening behind the scenes:
the way designers work is changing faster than ever.

In this video, I break down what I believe are the real graphic design trends of 2026:
โ€“ The rise of AI and automation (and the death of busy work)
โ€“ Why access to professional tools is no longer the advantage
โ€“ Free vs paid software and what that means for designers
โ€“ Why designers who ship will consistently win
โ€“ Boutique studios vs large agencies
โ€“ Why taste, thinking, and execution now matter more than style

Design trends are often recycled.
Tools, workflows, and ways of creating are not.

If youโ€™re a graphic designer, brand designer, or someone looking to get into the industry, these shifts will affect you whether you like it or not.

This isnโ€™t a video telling you what colours or fonts will be popular.
Itโ€™s about understanding where the industry is actually heading โ€” and how to stay relevant as a designer in 2026 and beyond.

If you enjoy this kind of thinking around design, creativity, and the future of the industry, make sure youโ€™re subscribed.

Happy New Year.

๐Ÿ”— Links

Will Paterson: https://linktr.ee/willpaterson

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