What does a brand strategist do? How does someone use words to help unlock someone who is stuck because they are inside the bottle and can’t read the label? Chris and fan favorite Melinda Livsey have a deep conversation to uncover her true passion.
03:40 What does a brand strategist do according Melinda? #branding. How is this different than what she used to do?
13:45 What’s the temperature of the lead? Are you mistaking a “cold” lead from a “hot” lead?
13:52 – 🔑 – To unlocking a client versus a customer
16:00 Selling is not convincing.
19:00 What is the alternative to hiring more employees to grow?
21:50 Lifestyle business
23:37 – 💎- Lifestyle business VS building big and scale. The exit strategy of scale allows for a multiplier of impact and income.
24:18 What is Melinda real passion?
25:49 – 💍- Following your mission requires monogamy. Put a ring on it.
25:50 The Dan Sullivan Question—
26:50 What is your life’s work? What do you really want?
27:30 Self-realization moment. We go beyond the surface.
29:00 #GoMelindaGo
32:15 Is Chris a hypocrite?
33:20 The difference between art and work Seth Godin
33:55 Einstein quote on Imagination is more important than knowledge
36:50 Jen Bilik Knock Knock founder to treat OCD— turned an illness into a business that is thriving
39:40 Summary and check in. “Gettin Stuck” in her routine thinking.
41:30 Strategy demonstrated
43:29 What is your 3 year goal?
#MelindaLivsey #ChrisDo #bizOfDesign #Brand #Branding #Brandstrategy #strategy
Melinda Livsey Playlist
@MelindaLivsey_ Twitter
Marks And Maker
https://www.marksandmaker.com
👉Subscribe: https://goo.gl/F2AEbk
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd
—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL
Our BOOKLIST:
https://goo.gl/onrdxr
Kits & Proposals:
https://goo.gl/mSjuWQ
Visit our website:
https://www.thefutur.com
FREE resources:
https://goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur
—
OUR AFFILIATE LINKS
Skillshare: https://goo.gl/YCo2uT
Amazon: http://a.co/7abg3DD
Creative Market: https://goo.gl/g4jlTE
Artlist: http://bit.ly/2uWdna7
—
Futur Podcast on iTunes: 🎙
https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2
—
Host– Chris Do
Cinematography– Ricky Lucas
Editor– Jona Garcia
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne
source
