After having spent most of her career running an independent creative studio in NYC, Elizabeth Carey Smith decided to go in-house and work as a full time creative director at one of the world’s largest and most established bank. What did she learn leading a team of 22 creatives? How did she resolve conflicts? How did she sell her “radical” ideas up the management chain? This and more.
Tweets by theoriginalecs
https://www.instagram.com/elizabethcareysmith
02:00 – What has it been like going from freelance to full time
14:00 – Why go full time from freelance
16:00 – What does branding mean for a company
21:00 – How to get a company to hear you
26:00 – What Elizabeth taught the 22 designers working under her
32:00 – What did Elizabeth get in trouble for
36:00 – What did Michael Levine do to make his guests comfortable
42:30 – How was it with hiring people and firing people
47:00 – How Elizabeth handled a fight with someone working under her
51:00 – Why someone would get fired – a first hand experience from Chris
1:00:00 – What could someone who’s working in house do to become indispensable
1:09:00 – Never be complacent while working in house. Leave better than you came in
1:12:00 – What techniques did Elizabeth use to merge well with 22 designers she had to oversee
1:18:00 – How to build a great relationship with a new superior
1:19:00 – Keep learning in your 50s
1:29:00 – Why you should find your brand ambassador
1:30:00 – Recap
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