How to Not Suck at Color – 5 color theory tips every designer should know

How do great artists and designers pick colors for their work? How do you pair colors together? Why do my colors look so bad? In this video, creative director and illustrator Greg Gunn will share 5 important color theory tips that you can apply to your graphic design and digital art.

Learn how to pair colors using color harmonies. Make sure your color palettes are accessible and have enough visual contrast. And brush up on the do’s and don’ts of color theory.

— Video Chapters —
0:00 – Overview
0:45 – What are color harmonies?
1:51 – How to use neutral colors
2:33 – Why using less color is better
3:30 – How to check your color contrast
4:00 – Color contrast and accessible design
4:42 – How many colors should you use?
5:39 – What is the 60-30-10 color rule?
6:01 – How to make your own color rules
6:44 – Finding balance in your colors
7:23 – Where to learn color theory (Color For Creatives)

— Related Links —
Take Greg’s Color Theory Course:
Follow Greg on Instagram:
See more of Greg’s work:

👉See our main channel:

#TheFutur #1BminusOne

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:

If you’re a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: 

Love the content? Become a sustaining member for $5/mo today.

Our recommended products and Booklist:

Kits & Proposals:

Visit our website:

FREE resources:

Mandarin (Chinese) Subtitles on UiiUii


🙏 Support The Futur but purchasing through our affiliate links:
Retro Supply Co.:
Creative Market:
Design Cuts:

✍️ Sharpen your skills by taking a course, using our affiliate links:
School of Motion:
Bring Your Own Laptop Tutorials:

🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound:

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

Futur Podcast on iTunes: 🎙
Spotify: 🎙

We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404

Host– Chris Do
Producer – Mark Contreras
Cinematographers– Ricky Lucas, Jona Garcia
Editors– Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Social Team– Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne
Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic
Futur theme song— Adam Sanborne


Save This Post
ClosePlease login