This week, I’ve paid two designers to create the best possible logo for a Kombucha brand! Let’s see how they get on!
Watch WEEK 1 here: https://youtu.be/dY1eMQY3zrc
Scroll to the end for the full brief if you want to give it a go yourself!
🔥 Learn Branded Logotype Design: https://www.designacad.com/freetaste
🎉 Find the designers!
Jay: https://jayjay.graphics/work
Daniel: https://danielmejia.myportfolio.com
Stay tuned till the end to find out who takes home the prize and how they approached the challenge differently!
🔗 Links
Will Paterson: https://linktr.ee/willpaterson
Take a look at our store for awesome design resources! https://assets4d.com
Join the Reddit crew and upload your take on the brief: https://www.reddit.com/r/WillPatersonDesign/
Become a member: https://www.youtube.com/channel/UCIp9sEZiv36cDG7cEnrVU7Q/join
If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design
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Full Brief: Moonrise (Kombucha)
Moonrise is a hard kombucha brand that embodies a mystical and ethereal essence with their unique alcoholic flavours. It is a new sister brand of their original product, Sunrise Kombucha.
Sunrise is their main and most popular line of kombucha which is geared towards individuals who like to drink kombucha during the day for optimum health benefits. They are now ready to launch the hard version of their beverages, Moonrise, designed to be consumed in the evening in moderation.
Moonrise captures the enchantment of starry nights and the allure of cosmic energy. Moonrise targets individuals who already appreciate the natural, health-conscious benefits that regular kombucha provides, but with a twist of magic and mystery.
They are in need of a visual identity that reflects the brand’s connection to organic ingredients, cosmic enchantment, and the beauty of a starry night. The logo will be used on product packaging, merchandise and digital platforms. It’s important that the phrase “hard kombucha” be displayed as some sort of tagline / displayed prominently as well as the alcohol percentage (3.5% ABV) so there is clear distinction between the two product lines.
Brand Keywords:
Hard Kombucha
Mystical
Celestial
Cosmic
Dark / mysterious
Ethereal
Organic
Target Audience:
Age: 21-40
All genders
Interests: wellness, natural products, spirituality, dark academia
Main Competitors:
Boochcraft
Jiant
Strainge Beast (by Sierra Nevada)
Don’t forget to upload to Reddit so we can take a look! 😉
source
UCIp9sEZiv36cDG7cEnrVU7Q
