What are some quick and easy ways to improve the value of your product? Follow a young designer on assignment to a hardware store. Her mission? Demonstrate the power of design – she buys a generic bottle of glass cleaner and redesigns the label.
Watch how she moves from idea to idea and the thinking behind her designs – The process presents itself. Chris Do use his intuitive Art Directing techniques to guide her to completion.
Assignment. Go to the hardware store. Pick out an item that is less than $10. Redesign the package without changing the shape of the package. Everything else is up for grabs.
“The old design was so crappy, you don’t need to do a lot to make something more appealing on the shelf.”
– Molly Drill
01:35 The products
02:30 The redesigning begins
02:53 Chris Do’s art direction
03:57 Trial and error
05:15 The Final Design
This is the Futur of Education— Disrupting the design education paradigm.
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Credits:
Executive Producer– Chris Do
Host– Chris Do, Molly Drill
Director– Aaron Szekely
Cinematography– Aaron Szekely
Editor– Aaron Szekely
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations– Isaiah Nwukor
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne
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