Designing a Brand with Kenzi Green – 1 of 2 | Adobe Creative Cloud



Join Kenzi Green on Adobe Live as she shares how to build a fun and bold syrup brand using Illustrator and Photoshop. In part 1 – she’ll set up the brand guidelines, create a moodboard, and begin on rough sketches. Stick around for part 2 where she’ll digitize her sketches, design logos, define the color palette and create mockups!

Guest Kenzi Green is a brand and web designer based in North Carolina: https://kenzigreendesign.com/

Host Fabiola Lara is a Chilean-American illustrator, designer, and animator based in Philadelphia. https://www.behance.net/fabiolalara

Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
02:00 Intro of Kenzi
03:30 Project overview
06:00 Reviewing product competition
12:20 Visual communication with clients
15:00 transforming Kenzi’s traditional sketches to digital pieces
17:00 using the pen tool
22:50 Pro tips for creating custom letters
24:30 Helping your client understand their brand
28:45 Object path offset
32:50 How did Kenzi get her start in the industry?
34:45 Expanding strokes
39:00 Where does Kenzi find fonts?
43:30 How many logo variations does Kenzi create?
46:50 Narrowing down to one final logo design
52:15 Advice for choosing project colors
01:03:00 Difficult clients, communication and project changes
01:05:50 What is the value of a secondary logo
01:23:00 What inspired Kenzi to start using TikTok for her work
01:25:00 Great lessons Kenzi has learned
01:27:00 Setting boundaries with clients
01:29:00 Creating the secondary logo
01:35:30 Creating a brand pattern
01:36:50 Project management software
01:39:50 pattern alignment
01:400 Presenting concepts for clients
01:43:45 How does Kenzi balance the different aspects of her job?

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Unlocking creative potential goes beyond tools – it’s about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.

Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they’re available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world’s largest creative community to get inspired, get feedback, and find new opportunities.

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Designing a Brand with Kenzi Green – 1 of 2 | Adobe Creative Cloud

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