Design in the Dark with Andrew Hochradel and Hoodzpah Design – 1 of 2

Join Andrew Hochradel and guests Amy and Jennifer Hood from Hoodzpah Design as they go head to head, creating a brand based on your suggestions in just one hour. You get to be the art director and see if they can complete the challenge!

Guest Amy and Jennifer Hood are twins as well as co-founders of Hoodzpah Design, a branding firm for design-driven companies based out of southern CA :


Host Andrew Hochradel is a freelance brand identity designer based in Southern California:
Join us LIVE on Behance:

00:00 Start
01:25 Introduction
04:35 Design brief
07:30 Designing begins, choosing a type style.
14:10 Modifying text
22:45 Putting the logo together
28:10 Creating logo iterations
34:10 Adding color
45:00 Updated brief and design recap
51:30 Tips for communicating with clients about design
53:00 Using the “Roughen” effect


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