“Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes



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Press kit - Press release - “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH

“Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes

Köln, Germany

imm cologne 2019, Koelnmesse GmbH

“Das Haus – Interiors on Stage” by Studio Truly Truly stunned audiences with its elegance and ease


Köln, Germany, 2019-02-11 –

Visitors at imm cologne 2019 had a chance to behold a harmonious complete work of art and a successful experiment with the idea of
open-plan living.

Room to breathe, a space for action, a place for small escapes and a den for sleeping half hidden behind rotatable panels – this is what “Das Haus” by Studio Truly Truly presented at the international interiors show imm cologne 2019, which ended last weekend. Australian designers Kate and Joel Booy demonstrated their self-confidence and artistic sensitivity in their take on a residential home for the design event with a strong tradition: their open-plan living concept created a stunning sight with its strong colours, fine details and well-proportioned open spaces. It was a “Haus” with nothing superfluous that did not illustrate their concept of “living by moods”, and yet their design was far from being stark or cool.

The designers did away with fixed partition walls, replacing them with zones skilfully attuned to each other in material, colours and dimensions. They created an atmosphere of warmth in the home living installation constructed by imm cologne in the Pure Editions Hall 3.1. It was an atmosphere that made anyone entering “Das Haus” feel instantly at ease. Soft furnishings for the walls, the floorings and bed, solid kitchen blocks and heavy furniture, new prototypes and old classics, lighting and accessories, design objects and art all came together to form a groundbreaking blueprint for interior design that represents a new generation of home living.

Relaxed in the proper sense of the term: Studio Truly Truly stays true to itself

“As trained graphic designers, we make a real point of ensuring that the things we design communicate. With this project we had the rare opportunity to work with everything that makes interior design and to see how the furniture, lighting and textiles interact,” says Joel Booy. “And as we personally see our home as a place of tranquillity, that’s what we wanted to make ‘Das Haus’ as well.” And they succeeded. The kitchen was the starting point for their design, explains Joel Booy, because it has always been the focal point of social life. Fascinated by the kitchen’s colours, they juxtaposed the vivid yellowy-green of the tiles (Made a Mano) with brushed stainless steel (Alpes Inox) and the soft yellow shades of the heavy upholstery fabric (Kvadrat) enveloping the whole house. The coolness of the semi-transparent, half-mirrored glass room partition was absorbed by its warm plum red.

“Das Haus” 2019: an experimental platform for zoned living

Active, the dominant zone, encompassed a kitchen broken down into several solid blocks, a kitchen counter that descended into a bench, a large, multifunctional table and a generous seating group gathered not around a television set but an imaginary panoramic window – represented in the trade fair version by a wide entrance. The colours and light in the Active zone had an invigorating brilliance. The tone in the living area was set by gleaming lime-coloured tiles paired with the stone and metal of the smooth surfaces and rectangular lines, which led down to the softer materials and lower forms of the Reclining area. This zone was dominated by rounded shapes and slightly darker shades. On the other side of the model home, a wall of plants reaching several metres high formed the circular Reclusive area. It provided a kind of enclosed garden where the residents could retreat for a quiet moment’s reflection or come together for more intimate family gatherings. The sheltered, slightly dimly lit space gave rise to a very special mood, one that the sight of the natural, slow rhythm of the plants was designed to strengthen. To conclude there was Serene, formed of a gently illuminated bathing area and a space separated by rotating Viennese rattan screens – not much larger than the new solid- wood bed that filled it.

An organic floor plan instead of fixed walls

Cool is something that the eighth edition of “Das Haus – Interiors on Stage” certainly wasn’t. Despite its simple, minimalist forms and somewhat sparse decoration, visitors could almost bask in its warm colours and soothing clarity. The roughly 180 square metres of “Das Haus” were structured and designed around moods instead of functions. This year’s guests of honour believe that this way of living is far better aligned with today’s and, above all, tomorrow’s needs than the conventional three- bedrooms-plus-kitchen-hall-and-bathroom.

“How and where people work, eat, and consume entertainment today is becoming more and more fluid, and the boundaries between these different activities continue to blur,” says Kate Booy. Her husband, Joel, adds: “Our vision of the home is not about efficiently accomplishing a lot of tasks but rather breaking away from the demands of the outside world and finding your own rhythm. It’s about consciously taking time for mundane activities and giving them the value of something worthwhile.”

Light brings the materials to life

“Kate and Joel have done a fantastic job,” says Dick Spierenburg, Creative Director of imm cologne. “We naturally get to see the initial plans in the summer, but it’s always exciting to see what ‘Das Haus’ really looks like at the end. With this project, we consciously want to provide an opportunity for young designers who have a real feel for interior design that reflects the emerging attitude towards life on the horizon. Studio Truly Truly combines this sensibility with an extraordinary instinct for high quality craftsmanship. And this is something you can see in their ‘Haus’”, says Spierenburg, delighted with the installation.

The design duo’s love of the materials that they work with was clear in their vision. Glass and wool, wood and metal were bathed in the unique lighting that Studio Truly Truly skilfully staged with a further development of the Typography Lighting System (Rakumba). The materials exuded a charm that visitors could not resist. They didn’t just take photographs; they felt, patted and stroked. “Das Haus” may have been made from the finest materials, but it was still a blueprint of a home that visitors could behold, try out and touch. However you feel, this is living by moods.

“Das Haus” – half portrait of the designer, half model home

The “Das Haus – Interiors on Stage” installation is a simulated residential house at the Interior Business Event imm cologne. Every year, a new designer is nominated and, based on their plans and designs, the fair organises the erection of an approximately 180-square-metre house in the Pure Editions area, Hall 3.1. The furniture, colours, materials, lighting and accessories are also selected by the designer, rendering the finished house an individual, integrated configuration of interior design. The project looks at contemporary furnishing trends but also at the aspirations of the viewing public as well as social change.

Note for editorial offices:
imm cologne photos are available in our image database on the Internet at www.
imm cologne.com
in the “News” section. Press information is available at: http://www.imm-cologne.com/news/content-for-media-representatives/press-releases/press-releases-2.php


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Media contact

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  • Dimitra Tsiagidou / Senior PR Manager
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Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - For Studio Truly Truly, who designed Das Haus 2019 for the international furniture and interiors fair imm cologne, contemporary living means a naturally flowing and organic interior. The camouflage pattern on the curtains surrounding Das Haus 2019 is a metaphor for the designer couple’s organic concept. - Photo credit: Constantin Meyer; Koelnmesse

For Studio Truly Truly, who designed Das Haus 2019 for the international furniture and interiors fair imm cologne, contemporary living means a naturally flowing and organic interior. The camouflage pattern on the curtains surrounding Das Haus 2019 is a metaphor for the designer couple’s organic concept.

Photo credit:
Constantin Meyer; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - A view through a curtain “window” into the Reclining zone of “Living by Moods”, the Das Haus installation by Studio Truly Truly at imm cologne 2019. The low furniture, dark colours and soft shapes (Tattomi armchair, De Padova; Aswan stool, e15; Strata rug and Hatch pouf, prototypes by Studio Truly Truly) invite you to lay back and relax. - Photo credit: Constantin Meyer; Koelnmesse

A view through a curtain “window” into the Reclining zone of “Living by Moods”, the Das Haus installation by Studio Truly Truly at imm cologne 2019. The low furniture, dark colours and soft shapes (Tattomi armchair, De Padova; Aswan stool, e15; Strata rug and Hatch pouf, prototypes by Studio Truly Truly) invite you to lay back and relax.

Photo credit:
Constantin Meyer; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - The Active zone of the Das Haus 2019 installation that Studio Truly Truly designed for imm cologne is dominated by clear lines and stimulating colours, with gleaming surfaces that reflect the bright lighting. The lime green tiles (Made a Mano), stainless steel kitchen blocks and Kvadrat curtain surrounding Das Haus add up to a highly distinctive character. - Photo credit: Constantin Meyer; Koelnmesse

The Active zone of the Das Haus 2019 installation that Studio Truly Truly designed for imm cologne is dominated by clear lines and stimulating colours, with gleaming surfaces that reflect the bright lighting. The lime green tiles (Made a Mano), stainless steel kitchen blocks and Kvadrat curtain surrounding Das Haus add up to a highly distinctive character.

Photo credit:
Constantin Meyer; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - The kitchen is the centre of the Active zone in “Living by Moods”, the Das Haus installation at imm cologne 2019. Studio Truly Truly broke it down into various blocks and gave it a cheerful, stimulating character with the lime green lava stone tiles and panels (Made a Mano) that were used to construct the terraced kitchen counter. - Photo credit: Constantin Meyer; Koelnmesse

A view through a curtain “window” into the Reclining zone of “Living by Moods”, the Das Haus installation by Studio Truly Truly at imm cologne 2019. The low furniture, dark colours and soft shapes (Tattomi armchair, De Padova; Aswan stool, e15; Strata rug and Hatch pouf, prototypes by Studio Truly Truly) invite you to lay back and relax.

Photo credit:
Constantin Meyer; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - Designer duo Studio Truly Truly’s concept for Das Haus 2019 is intended to provide an antidote to the ever faster pace of life. Joel Booy presents Das Haus as a place to shift down a gear – a space where people can slow life down by engaging in activities like cooking. - Photo credit: Lutz Sternstein; Koelnmesse

Designer duo Studio Truly Truly’s concept for Das Haus 2019 is intended to provide an antidote to the ever faster pace of life. Joel Booy presents Das Haus as a place to shift down a gear – a space where people can slow life down by engaging in activities like cooking.

Photo credit:
Lutz Sternstein; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - There’s plenty of space to eat and work at the large table (e15; design: Philipp Mainzer) in the Active zone of “Living by Moods”, the Das Haus installation at imm cologne 2019 by Studio Truly Truly. The office and dining chairs define it as a multifunctional area. - Photo credit: Constantin Meyer; Koelnmesse

There’s plenty of space to eat and work at the large table (e15; design: Philipp Mainzer) in the Active zone of “Living by Moods”, the Das Haus installation at imm cologne 2019 by Studio Truly Truly. The office and dining chairs define it as a multifunctional area.

Photo credit:
Constantin Meyer; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - The panels, some of which rotate 360 degrees, are filled with Viennese canework and screen the Serene area from the Active zone of Das Haus without separating it completely; as a result, the organic whole of the installation at imm cologne 2019 remains uninterrupted. - Photo credit: Constantin Meyer; Koelnmesse

The panels, some of which rotate 360 degrees, are filled with Viennese canework and screen the Serene area from the Active zone of Das Haus without separating it completely; as a result, the organic whole of the installation at imm cologne 2019 remains uninterrupted.

Photo credit:
Constantin Meyer; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - The kitchen is the centre of Studio Truly Truly’s installation at imm cologne 2019. Its islands extend into the living area.The designers’ aim was to slow the pace of kitchen workflows.The cooking module (Alpes Inox) is accompanied among other things by a stainless steel sink block (a prototype by Studio Truly Truly). - Photo credit: Constantin Meyer; Koelnmesse

The kitchen is the centre of Studio Truly Truly’s installation at imm cologne 2019. Its islands extend into the living area.The designers’ aim was to slow the pace of kitchen workflows.The cooking module (Alpes Inox) is accompanied among other things by a stainless steel sink block (a prototype by Studio Truly Truly).

Photo credit:
Constantin Meyer; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - The furniture in the imm cologne’s Das Haus 2019 installation by Studio Truly Truly is multifunctional. The green pouf, a prototype by Studio Truly Truly, can either be used as a seat or a handy surface to put things on. - Photo credit: Constantin Meyer; Koelnmesse

The furniture in the imm cologne’s Das Haus 2019 installation by Studio Truly Truly is multifunctional. The green pouf, a prototype by Studio Truly Truly, can either be used as a seat or a handy surface to put things on.

Photo credit:
Constantin Meyer; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - Positioned next to a Chariot serving trolley (Horm Italia) lit by the new floor lamp from the Typography series (Rakumba), the Hatch pouf (prototype by Studio Truly Truly) in the Reclining zone of Das Haus at imm cologne 2019 provides an inviting opportunity to relax. - Photo credit: Constantin Meyer; Koelnmesse

Positioned next to a Chariot serving trolley (Horm Italia) lit by the new floor lamp from the Typography series (Rakumba), the Hatch pouf (prototype by Studio Truly Truly) in the Reclining zone of Das Haus at imm cologne 2019 provides an inviting opportunity to relax.

Photo credit:
Constantin Meyer; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - The new Press sofa (also seen here as a long pouf in the foreground) is a prototype (produced by Käfer & Hummel). It was developed by Studio Truly Truly for their Das Haus at imm cologne 2019 and was shown at the Cologne fair for the first time. The Serene zone with the bathroom and a sleeping area hidden behind panels is visible in the background. - Photo credit: Constantin Meyer; Koelnmesse

The new Press sofa (also seen here as a long pouf in the foreground) is a prototype (produced by Käfer & Hummel). It was developed by Studio Truly Truly for their Das Haus at imm cologne 2019 and was shown at the Cologne fair for the first time. The Serene zone with the bathroom and a sleeping area hidden behind panels is visible in the background.

Photo credit:
Constantin Meyer; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - A view across the travertine tabletop (e15) from the Active zone into the Serene area of “Living by Moods”, the Das Haus installation at imm cologne 2019. The Press sofa is a prototype by guests of honour Studio Truly Truly, executed in ash and covered with Kvadrat’s Vidar fabric. - Photo credit: Constantin Meyer; Koelnmesse

A view across the travertine tabletop (e15) from the Active zone into the Serene area of “Living by Moods”, the Das Haus installation at imm cologne 2019. The Press sofa is a prototype by guests of honour Studio Truly Truly, executed in ash and covered with Kvadrat’s Vidar fabric.

Photo credit:
Constantin Meyer; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - With its elaborate outer skin and carefully chosen colours and structures, “Living by Moods” – the Das Haus installation for 2019 – embodies the graphic mindset of its designers from Studio Truly Truly: even from the outside, the camouflage-like pattern hints that visitors to the imm cologne can expect a visionary interior concept with a distinctly organic character. - Photo credit: Constantin Meyer; Koelnmesse

With its elaborate outer skin and carefully chosen colours and structures, “Living by Moods” – the Das Haus installation for 2019 – embodies the graphic mindset of its designers from Studio Truly Truly: even from the outside, the camouflage-like pattern hints that visitors to the imm cologne can expect a visionary interior concept with a distinctly organic character.

Photo credit:
Constantin Meyer; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - Joel and Kate Booy (Studio Truly Truly) in Das Haus 2019. - Photo credit: Studio Truly Truly

Joel and Kate Booy (Studio Truly Truly) in Das Haus 2019.

Photo credit:
Studio Truly Truly

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - Defined by curved walls of greenery, the Reclusive zone of Das Haus is the ideal place to relax and watch the plants grow. - Photo credit: Constantin Meyer; Koelnmesse

Defined by curved walls of greenery, the Reclusive zone of Das Haus is the ideal place to relax and watch the plants grow.

Photo credit:
Constantin Meyer; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - In the Reclusive zone of Studio Truly Truly’s Das Haus at imm cologne 2019 – furnished with a Palais Royal table (Asplund) and Prouvé’s Direction armchairs (Vitra) – you can withdraw without closing doors and give in to the slower rhythm of the plants. - Photo credit: Constantin Meyer; Koelnmesse

In the Reclusive zone of Studio Truly Truly’s Das Haus at imm cologne 2019 – furnished with a Palais Royal table (Asplund) and Prouvé’s Direction armchairs (Vitra) – you can withdraw without closing doors and give in to the slower rhythm of the plants.

Photo credit:
Constantin Meyer; Koelnmesse

Press kit | 2704-05 - Press release | “Das Haus” 2019 at the imm cologne: Living by moods creates an appetite for open-plan homes - imm cologne 2019, Koelnmesse GmbH - Residential Interior Design - The Serene area of Das Haus at imm cologne 2019 features soft, round forms (Val bath, Laufen; mirror: Studio Sabine Marcelis) and natural materials (D.270.1 folding chair, Molteni).The angular washbasin (Antonio Lupi) establishes a link with the Active and Reclining zones, which are characterised by more robust materials and geometric shapes. - Photo credit: Constantin Meyer; Koelnmesse

The Serene area of Das Haus at imm cologne 2019 features soft, round forms (Val bath, Laufen; mirror: Studio Sabine Marcelis) and natural materials (D.270.1 folding chair, Molteni).The angular washbasin (Antonio Lupi) establishes a link with the Active and Reclining zones, which are characterised by more robust materials and geometric shapes.

Photo credit:
Constantin Meyer; Koelnmesse



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