The tables have turned and Chris Do is in the hot seat w/ design legend and pioneer Carlos Segura. Carlos Segura, founder of the Chicago-based design firm Segura Inc., came to the United States from Cuba at the age of nine. He began his career in graphic design as a production artist but soon gained more interesting challenges. He moved to Chicago in 1980 and worked for many prestigious ad agencies, including BBDO, Marsteller, Foote Cone & Belding, Young & Rubicam, Ketchum, and DDB Needham. In 1991 he founded Segura Inc. to pursue design more creatively with the goal of blending as much “fine art” into “commercial art” as he could.
Listen to part 1 of my conversation w/ Carlos Segura as a podcast here:
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Mark Contreras
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic