Melinda Livsey is back. She’s heard about people being able to charge to diagnose problems. Where to begin? Try mapping out something in your life where a professional has charged you to diagnose a problem.
Annotations
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0:23 What does diagnosing problems in the creative field look like, and how do you sell it?
2:50 Where have you encountered someone who has charged you to diagnose a problem?
5:35 Is there something that you do that is similar to this diagnosis process?
6:20 We have to ask a series of questions that allow us to narrow the scope of exploration
7:00 Roleplay: Client Project Diagnosis
8:00 Lead the Conversation: Do not engage clients in their self-diagnosis. Rewind, and find out what’s driving their decision.
10:08 Roleplay: Client Project Diagnosis – Take 2
11:22 Embrace and pivot: acknowledge and validate what they’ve said, but discover what solution they truly need.
12:10 The traditional designer has to develop a new skill set to engage clients on a deeper level.
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