How do you rebrand a company? How do you grow a business? How do you stand out in the market? What role do designers play in all of this?
Standing out in a crowded marketplace is more important than ever. The best way to accomplish that is to build a meaningful, recognizable brand for your business. A brand needs to reflect the values and quality of the work a company puts into their product, while also helping that product to stick out on the shelf.
“Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. In this episode, we meet the clients, Hamilton Family Brewery, which was founded in 2014 by husband and wife team Josh and Crysten Hamilton. Since then, their little brewery in Rancho Cucamonga, California has ballooned in size because of its growing popularity. The Hamilton’s are looking to take the next step into retail, but Josh, who has been doing the design for the company up to this point, does not feel confident in creating a recognizable, stand out brand for that next phase.
In this series, we’ll give you a behind the scenes look at this process, from start to finish. You’ll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch.
0:00 – Introducing Building a Brand
1:00 – Meet Blind
1:27 – First client meeting
2:13 – Meet Josh Hamilton
2:36 – What are the business goals?
3:33 – What is a rebrand? What is a brand?
4:09 – Who is the client? Meet Hamilton Family Brewery
5:30 – What is the Hamilton approach to crafting beer?
6:45 – The current logo
8:15 – What makes for a good logo?
8:40 – What is the assignment?
9:32 – On the next episode
Learn more about Hamilton Family Brewery:
👨💻 Need help with your first client meeting? Download our FREE 1st meeting Worksheet:
🎧 Do you like the music? Check out the music libraries we use in our affiliate link* below:
Epidemic Sound: https://bit.ly/2T647tR
📚Read more about branding in “ZAG” https://amzn.to/2YLUHHs
#BuildingABrandShow #BrandStrategy #Discovery #TheFutur #MatthewEncina #MrBenBurns #BizOfDesign
👉See our Academy Channel: https://goo.gl/vB9zoP
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
Love the content? Become a sustaining member for $5/mo today.
Essential Reading for Creative Professionals: http://bit.ly/2UtftOb
Essential Design Books: http://bit.ly/2UtftOb
Kits & Proposals:
Visit our website:
Mandarin (Chinese) Subtitles on UiiUii
We love getting your letters. Send it here:
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
🙏 Support The Futur but purchasing through our affiliate links:
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor– Stewart Schuster, Kevin Ramlal
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne