9 Steps To Becoming A Creative Director w/ Adam Morgan

Senior Creative Director @ Adobe, Author, Speaker

More about Adam in his own words—
For the past 23 years, I have worked in the advertising / marketing industry. For those not in this fast-paced industry, that’s like 50 dog years. I’ve had the opportunity to work for many national brands—earning valuable experience on marketing problems. I’ve been the big idea guy for countless award-winning creative campaigns, but I’ve also worked as a strategic mind on many annual marketing plans and branding efforts. I’ve worked with just about every digital and traditional media imaginable, and a few times have helped create new channels. I’m a great pitch man and have a solid background in marketing strategy and digital trends. I’ve led big teams while still working on the little things that count for individuals.

I was named the “Advertising Professional of the Year” for Utah in 2014, by the American Advertising Federation. I was also awarded as one of the top “40 under 40” up-and-coming professionals in Utah, by Utah Business Magazine—a great honor to be named among progressive business leaders. I’ve also been on the AAF board of directors for the past decade.


06:04 – Things to become a Creative Director
09:25 – Read to lead
12:30 – How to manage people’s work
15:00 – What direction are you going
17:30 – before the leap
21:19 – Can an introvert become a Creative Director
24:47 – Speak their language
28:13 – Tips on how to lead
31:00 – Expand your library
37:46 – What’re the creative paths
40:20 – What’re the classes to become a Creative Director
42:16 – How do I approach others
44:32 – How Adam became a Creative Director
49:11 – How to establish your value
53:46 – What’re the hardest situations as a Creative Director
56:40 – What Adam still has to learn
59:48 – Recap

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