In this livestream Tim Brown shares the 7 mistakes he made while going from a freelancer to an agency. Tim is the founder of Hook Agency, content strategy evangelist, and has been featured on Forbes, Neil Patel & NBC, Fast Company.
Check out Tim here:
https://www.instagram.com/hookagency/
00:00 – start
01:00 – who is Tim Brown
04:00 – The first mistake he made Tim made when starting his agency
09:00 – Mistake #2: Charging for hours on bigger projects
11:27 – Mistake #3: not filtering clients to ensure you can exceed expectations
17:00 – Mistake #4: stop pushing marketing when you have a good amount of business
22:00 – Questions you can ask to filter clients**
33:00 – Mistake #5: not prioritizing a highly motivating work environment for employees, and significance in mission
38:00 – Ask yourself these questions to help improve company culture
39:00 – Mistake #6: Being the lynchpin, building the agency around his uniqueness and personality. Being scared of more talented employees
45:00 – Mistake #7: depending on only a couple of avenues for new business
50:00 – What can you do to improve your SEO
56:00 – The pros/cons of working with family and friends
1:02:00 – One the best decisions Tim has made
1:08:00 – How Tim coaches someone out
1:11:00 – How Chris fires someone
1:22:00 – What Tim would do if he got let go*
1:24:00 – What kind of insurance considerations would you strongly recommend for a startup company? Insurance companies and policies to be specific.
1:28:00 – Price high and justify
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