3 Minutes Of Pure Branding Gold By Brian Collins



Master Designer Brian Collins shares the 3 things you need to know about branding: Familiarity, Surprise and Context. It’s okay to be polarizing. It means people care. This and so much more!

What’s the key to successfully branding the world’s most iconic brands like Coca Cola, Airbnb, Nike and vitaminwater? Let the expert behind their campaigns tell you.

Want more? You can watch the entire livestream w/ Brian here:

We Are Collins:
https://www.wearecollins.com

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Futur Podcast on iTunes: 🎙
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Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras
Editor– Elle Money
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Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne

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