196: The PR Masterclass with Roxie Sarhangi of Roxie PR

Today I have the pleasure of speaking with Roxie Sarhangi founder of Roxie PR, a full-service public relations, social media, consultancy, and branding firm.

Roxie PR’s clients operate around the globe, shaping human experience via the fields of art culture, architecture, interior design, hospitality, consumer products, luxury lifestyle, and wellness.

Based in West Hollywood, Roxie PR attracts best-in-class clients and tastemakers. Her past and present clients include top interior designers Sophie Goineau, and Ryan Saghian, EMI Interiors, JHL Design; luxury interior and furniture designer Ross Vincent; Prettypegs (Sweden-made accessories); and boutique hotspot The Kindler Hotel.

She also leads public relations for the Farhang Foundation, which partners with prestigious institutions in Los Angeles including LACMA, Getty Museum, The Getty Villa, The Broad, Broad Stage, and other notable organizations.

For more than a decade, Roxie has been the senior PR consultant for Communication Arts + Design Inc., which specializes in the cultural landscape of California. During her time at the firm, she has focused on the architecture and design fields, supervising PR and marketing campaigns for PHX Architecture, Rachlin Partners, Mark Weaver & Associates, Bernards, Snyder Diamond showrooms, Soli Architectural Surfaces, and All Coast Construction. She also handled the publicity for legendary songwriter Carole Bayer Sager’s solo art exhibition, held at William Turner Gallery in Los Angeles.

In this episode we will be discussing:
– The importance of telling your story
– What is PR and why it is the key element in your Marketing
– When is the right time to begin PR and how do I get the most from it

To learn more about Roxie visit her:
Website: http://roxiepr.com/
LinkedIn: https://www.linkedin.com/in/roxiesarhangi/

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