If you go beyond the way something looks, you can craft a brand your customers fall in love with. In this presentation, brand strategist Fabian Geyrhalter, shares his best tips on how to do this. They are: Story, Belief, Cause, Heritage, Delight, Transparency, Solidarity and Individuality. Incorporate his 8 brand commandments into your company and transform it into something that people feel there is no replacement for.
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