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Learn how to build a brand world to capture the specific feeling behind a design beyond just the logo and typography.
Designers often struggle to convey the intangible essence of a project to clients. Instead of relying on abstract language or complex mock-ups, I use a specific method called a brand world. This process bridges the gap between a visual mark and the actual emotion a company needs to project, ensuring your creative direction resonates with the founder’s vision.
In this session, I break down how I move from a simple logo to a comprehensive brand identity. By establishing a clear brand world early in the design process, you can stop guessing what the client wants and start delivering a cohesive experience that feels authentic to the business. Apply this framework to your next project to help your clients understand the true value of your work.
Subscribe for weekly graphic design breakdowns, and comment below if you have ever struggled to explain the ‘feeling’ of a brand to a client.
If there’s anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links
Will Paterson: https://linktr.ee/willpaterson
Take a look at our store for awesome design resources! https://assets4d.com
Join the Reddit crew: https://www.reddit.com/r/WillPatersonDesign/
Become a member: https://www.youtube.com/channel/UCIp9sEZiv36cDG7cEnrVU7Q/join
If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design
🔗 Links
Will Paterson: https://linktr.ee/willpaterson
Take a look at our store for awesome design resources! https://assets4d.com
Join the Reddit crew: https://www.reddit.com/r/WillPatersonDesign/
Become a member: https://www.youtube.com/channel/UCIp9sEZiv36cDG7cEnrVU7Q/join
If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design
0:00 Beyond the Logo: Capturing Brand Feeling
0:57 The Art of Building a Mood Board
3:47 Defining Colors and Typography
5:31 Crafting Patterns and Graphic Devices
8:35 Building a Second Distinct Brand World
source
UCIp9sEZiv36cDG7cEnrVU7Q
