Illustrating Custom Logo Designs with Mike Jones – 2 of 2

Tune in to watch Mike Jones as he creates logo designs using Adobe Fresco and Adobe Illustrator! Follow along as Mike builds custom assets for a fictional barista brand, from sketching with vector brushes in Fresco to building final assets in Illustrator.

Guest Mike Jones is creative director of Serve Studios based in Georgia:


Andrew Hochradel is a freelance brand identity designer based in Southern California:
Join us LIVE on Behance:

00:00 Start
4:40 Previous Stream Recap
8:10 Using Pen Tool to Vectorize Hand Lettering
18:35 Direct Selecting Letters with Pen Tool
23:15 Meaning Behind Mike’s Website Name “Hugging Necks”
36:20 Priorities of Design and Workflow
48:50 Working with the Shape Builder Tool
53:50 Using Line Width Tool to Create Glove Shape
1:07:05 Copying Splash Assets
1:17:00 Curving Fonts
1:23:05 Rosanne Rosario Artist Spotlight
1:34:00 Future Work to be Done on the Logo
1:36:15 Adding Color to the Logo


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