Forget What You Know: How To Create A Personal Brand



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Ever wondered how a world-class designer & educator builds a multi-million dollar brand?

What if the key to success isn’t just in your skills, but in how you price and market yourself?

In this game-changing interview, Emmy award-winner Chris Do sits down with the 505 Podcast to reveal the secrets of personal branding, value-based pricing, and the future of creative education.

What You’ll Learn:
🎭 Why authenticity is the cornerstone of a powerful personal brand (and how to achieve it)
💰 The counterintuitive pricing strategy that could skyrocket your income
🚀 Chris’s $100 million vision to revolutionize art school education
🎤 How to give compelling presentations that captivate any audience
🤝 The art of client negotiations and how to close high-value deals

✏️ In This Episode:
00:00 – Intro
03:38 – Why You Need Authenticity
05:57 – What it Means to be “Authentic”
08:02 – Followers ≠ Strong Personal Brand
10:45 – Why People Buy
12:01 – Content Creation Journey
17:05 – The Birth of the Futur
19:56 – Creating Value-Driven Content
25:18 – The Secret to Better Stories
32:56 – Carousels for Instagram Growth
40:14 – Organic v Paid Reach
41:37 – How to Be A Coach
46:10 – Identifying Your Superpower
49:15 – Look at Your Childhood
53:03 – Value-Based Pricing
1:00:10 – Client Role-Play
1:10:40 – Sales Approach
1:13:45 – Client Objections
1:21:43 – How to Charge More
1:27:13 – Advice to an 18-Year-Old Self

Whether you’re a designer, brand strategist, or creative entrepreneur, these insights will challenge your thinking and inspire you to approach your career differently. Chris shares his journey from running a design firm to building a global education platform, offering practical advice on content creation, social media strategy, and business growth.

Don’t miss this opportunity to learn from one of the creative industry’s most innovative minds. Get ready to elevate your brand, boost your business, and transform your creative career!

#personalbranding #branding #pricingstrategy #contentcreation #selling

🫶 Get Connected:
https://www.youtube.com/@the505podcast
Brayden: https://www.instagram.com/bfiggy/
Kostas: https://www.instagram.com/kostasg95/
Chase: https://www.instagram.com/chaseronii/

🔎 Get access to more for FREE here: https://thefutur.com/free-resources

🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator

🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro

✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop

🎙 The Futur Podcast:
https://thefutur.com/podcast

Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations

We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca

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