At the heart of every great poster, and indeed, every great design, lies a powerful idea.
In today’s fast-paced, technology-driven world, it’s tempting to dive straight into digital tools and start creating.
Before we launch our creative software, there’s a critical step that ensures our designs aren’t just visually appealing but are meaningful and effective.
Moving to the fifth step of our design process, here we undertake the process of generating ideas for our poster design
Before we jump into software tools, it’s crucial to take some time to think about our design intentions and the direction we would like to go in.
It’s an important time to reflect on our mood board and begin to use our imagination to generate ideas, and one of the most effective ways to do this is by sketching.
Sketching is not just about drawing; it’s about translating our thoughts and inspirations into tangible concepts. It’s where our ideas begin to take shape, offering a direct path from imagination to visualization.
Sketching is a timeless, tried and tested process that has worked for hundreds of years.
As we continue into the fifth step of our design journey, we move into a new phase where we enter into the realm of sketching to generate visual concepts for our poster design.
This hands-on approach ensures that when we move into design software, we’re building on a solid foundation of well-thought-out ideas, not just improvising on the screen.
I find there is more spontaneity, and chemistry when sketching, a lot more magic can happen on the age than on the screen, also ideas can come very quickly when sketching which allows us to realise creative solutions much faster.
In this part of the class, we’ll dive into sketching techniques that lay the groundwork for our poster designs.
You’ll learn how this crucial step not only streamlines the design process but also elevates the final product.
So let’s grab our pens and pencils and start sketching our way to compelling designs.
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SHARE YOUR DESIGNS
Share your designs as you create them over on the GDS discord community.
Get feedback and see what others have done in response to the project.
Share your sketches and poster designs here:
https://discord.gg/fzSXPy5H
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KEY AREAS:
00:00:00 Intro
00:03:30 Sketch Rough Ideas
00:06:55 Task 9 – Sketch Rough Poster Designs
00:08:09 Generate Refined Ideas
00:12:12 Task 10 – Sketch Refined Scamps (optional)
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POSTER DESIGN EBOOK
This lesson is part of a bigger series on poster design, and part of the Poster Design eBook.
If you want to take a closer look at the examples I demonstrated in this video and learn more about poster design, with tutorials on how to make a poster design and undertake a poster design challenge.
You can invest in the poster design Ebook
GET EBOOK HERE: https://www.garethdavidstudio.com/design_school/modules/poster_design.html
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GDS DESIGN COMMUNITY
This video was created for all my members of the GDS design school community.
If you would like to join the GDS design school community, where we chat about design, give each other feedback and where I set design challenges.
You are all welcome to join for free
JOIN FREE HERE: https://discord.gg/WCCF8cdCYN
See you there
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GDS Design School Community: https://discord.gg/WCCF8cdCYN
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LinkedIn page: https://www.linkedin.com/company/gareth-david-studios
GDS.com: http://garethdavidstudio.com
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#GraphicDesign #PosterDesign #DesignLesson
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