We asked talented designers from around the world to identify logos in need of a desperate make-over. In this episode, we review Razer and their logo as it gets a fresh update by designer Mart Biemans.
Check out our Logo Design course here:
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🔥Marts’ work: http://martbiemans.com
Disclaimer: This is an educational project and it is not affiliated with Razer or any of its parent companies, titles, or entities.
About Razer – https://www.razer.com/about-razer
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.
Razer’s software platform, with over 80 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest offline-to-online digital payment networks in SE Asia.
Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 16 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange.
4:00 – Razer’s logo redesign from the past before and after
7:24 – Mart’s drawing process
17:00 – Mart working with the wordmark
20:00 – Mart taking it into illustrator
24:00 – The final logo
31:50 – Do you prefer the original logo or revised?
34:00 – Make your typeface on optically balanced and have the proper stroke width
39:00 – How mart got paid $400 at 14
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