Office Hours – Fall Curriculum with Andrew Hochradel & Nick Longo – Episode 6



Class is in session! Join designers Nick Longo and Andrew Hochradel for a crash course in semiotics. Today on Office Hours they’ll share how to use semiotics to visually communicate. Tune in!

Join the Adobe Student Discord channel: http://bit.ly/FallSemester-AL
Class Syllabus: https://assets.adobe.com/public/c49bf39e-59e2-4e1b-5b55-f2b10af833a8

Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo
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Join us LIVE on Behance: https://www.behance.net/live/adobelive

Chapters
00:00 start
5:08 Semiotics Intro
5:55 Basic for Visual Communication
8:05 Icons, Indexes, and Symbols
9:00 Icons
10:25 Indexes
16:15 Symbols
23:20 Understand the Flavors of Communication
31:20 Studying Artwork Symbols in an Anton StanKowski Ad
39:05 Stream Recap
42:50 Studying Nick’s Project to Find Icons and Symbols

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